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Diploma in Web Designing and Promotion


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Duration : 15 Months / Type : Diploma / Mode : Part Time

Objective :The objective of the course is to enable a student to acquire the knowledge pertaining to Web Designing and Digital Marketing.

Eligibility/Prerequisite :  10+2/ITI Certificate Course (1 Year)

Course Structure

  • Basic Computer Concepts
    • Introduction to computer
    • Introduction to Windows
    • Basic DOS Commands
    • Elements of Word Processing (MS-WORD)
    • Electronic Spreadsheets (MS-EXCEL)
    • Making Small Presentation (MS-POWERPOINT)
    • Computer Communication & Internet
  • Graphics Designing
    • Coral Draw
    • Photoshop
    • Illustrater
    • Adobe Indesign
  • UI/Web Layout Designing
    • Web layout designing using HTML5 & CSS3
    • Responsive Web Designing using Bootstrap 4
    • Client Side Programming using JavaScript
    • Custom Animated Design using JQuery
    • Asynchronous Web Application using AJAX
    • JSON format  for storing and transporting data
  • 2D Animation using Adobe Flash
    • Introduction to Adobe Flash
    • Conceptualize Animation
    • Create Storyboard Ideas
    • Create Key frames from Storyboard
    • Using Tools to Create Contents for Frames
    • Importing Graphics to be used in Frames
    • Various Techniques Available for Animating
    • Publish Animation to Integrate with Websites
  • Digital Marketing
    • Introduction to Digital Marketing
    • Web creation using Wordpress
    • Search Engine Optimization (SEO)- On Page/Off Page
    • Search Engine Marketing (SEM)
    • Social Media Optimization (SMO)/ Social Media Marketing
    • Email Marketing
    • Inbound Marketing & Lead Generation
    • Mobile, Web and SMS Marketing
    • PPC-Google Ads-Yahoo-Bing
    • Google Analytics- Performance Measurement & Reporting
    • Google Tag Manager Workshop
    • E-Commerce & DOT COM Marketing
    • Amazon seller center optimization
    • Content Marketing
    • Online Reputation Management
    • Google Adsense (Blogging)
    • Affiliate Marketing
    • Programmatic Ad
    • Online Display Advertising & Platform
    • Landing page creation & Optimization
    • Conversion Rate Optimization (CRO)
    • Digital Marketing Strategies
  • Website Deployment and Maintenance.
    • Managing Domains & Hosting
    • Working with CPanel
    • Using FTP for File Transfer
                 
  • Career Prospectus-Diploma in Web Designing and Promotion professionals can find the opportunities in any of the following category
    • Web/UI Designer
    • Graphic Designer
    • 2D Animator
    • Digital Marketing Specialist
    • SEO strategist
    • Content Marketer
    • Social Media Manager
    • Blogger
    • SEM/PPC Expert
    • Channel Partner
    • ORM(Online Reputation Management) Manager
    • Freelance Marketer

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