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Digital Marketing


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Duration : 3 Months / Type : Certificate / Mode : Part Time

Objective :The objective of the course is to enable a student to acquire the knowledge pertaining to Digital Marketing and Web Promotion.

Eligibility/Prerequisite :  Basic Computer Concepts

Course Structure

  • Introduction to Digital Marketing
  • Web creation using Wordpress
  • Search Engine Optimization (SEO)- On Page/Off Page
  • Search Engine Marketing (SEM)
  • Social Media Optimization (SMO)/ Social Media Marketing
  • Email Marketing
  • Inbound Marketing & Lead Generation
  • Mobile, Web and SMS Marketing
  • PPC-Google Ads-Yahoo-Bing
  • Google Analytics- Performance Measurement & Reporting
  • Google Tag Manager Workshop
  • E-Commerce & DOT COM Marketing
  • Amazon seller center optimization
  • Content Marketing
  • Online Reputation Management
  • Google Adsense (Blogging)
  • Affiliate Marketing
  • Programmatic Ad
  • Online Display Advertising & Platform
  • Landing page creation & Optimization
  • Conversion Rate Optimization (CRO)
  • Digital Marketing Strategies
                 
  • Career Prospectus-Digital Marketing professionals can find the opportunities in any of the following category
    • Digital Marketing Specialist
    • SEO strategist
    • Content Marketer
    • Social Media Manager
    • Blogger
    • SEM/PPC Expert
    • Channel Partner
    • ORM(Online Reputation Management) Manager
    • Freelance Marketer

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